For the first time in three years, Apple has beaten Android smartphones into submission in the US market. However, it was a very narrow victory with iOS devices registering 47.7% of all sales while Android came in at a close second with 47.6%. Much of Apple’s victory this time around was down to record sales for the iPhone 6 and 6 Plus, with the Cupertino Company registering record profits for the first quarter of 2015.
Image : iPhone Beats Android Sales in US
During the last quarter of 2014, Apple sold more iPhones than the total number of phones sold by all their rivals added together. However, until we get the stats in for the second quarter, it’s difficult to say whether this is the beginning of a new era for Apple, the beginning of their market takeover bid, or just a bit of blip due to the holiday season.
According to research by Kantar WorldPanel though, the iPhone 6 and 6 Plus have continues to gain momentum, even a few months after release when sales normally slow down. The Samsung Galaxy S5 is also doing very well in US markets, despite losing hold in other major markets. In quarter 4 of 2014, Android lost 3.8% of the US market and the same in the European markets while Apple showed its strongest growth figures in the UK, gaining 13.1% where Android fell by 7.5%.
That said, the Android platform is performing more strongly than others are. Windows Phone is still struggling, losing 1% and only being able to claim just 9% of all sales across the European markets. Blackberry doesn’t even exist on the Kantar WorldPanel anymore and, in China, the only one to make any gains was iOS, no surprise considering the growth explosion in the last quarter. However, it is still lagging behind Android with 77% while iOS has just 21.5%.
Image : Statistics of iPhone Revenue Report 2015
For brand loyalty, Apple is the leader with 87% in the US and Europe and Samsung on 62% while smart phone penetration is now 59% in the US markets and 67% in Europe.